This website uses cookies and similar technologies (collectively “tools”) provided either by us or by third parties.

A cookie is a small text file that is stored on your device. Comparable technologies are in particular web storage (local / session storage), fingerprints, tags or pixels. Most browsers are set by default to accept cookies and similar technologies. However, you can usually adjust your browser settings so that these tools are rejected or only stored with your prior consent. If you refuse these tools, you may not be able to use all of our services without problems.

In the following, the tools we use are listed, whereby we inform you in particular about the providers of the tools, the storage period of the tools and the transfer of data to third parties. We also explain in which cases we obtain your voluntary consent to use the tools and how you can revoke this consent.

1. Legal basis and revocation

1.1 Legal basis

We use tools that are necessary for the operation of the website on the basis of our legitimate interest in enabling you to use our website more conveniently and individually and to make use of it as time-saving as possible. In certain cases, these tools may also be necessary for the performance of a contract or to carry out pre-contractual measures. In these cases, access to and storage of information in the terminal device is absolutely necessary and is carried out in the EU on the basis of the implementation laws of the ePrivacy Directive of the EU member states.

We use all other tools, especially those for marketing purposes, on the basis of your consent. In these cases, access to and storage of information in the end device is subject to consent and is carried out in the EU on the basis of the implementation laws of the ePrivacy Directive of the EU member states.

If personal data is transferred to third countries, we refer you to our privacy policy, also with regard to the risks this may entail. If you have given your consent to use certain tools, we will (also) transfer the data processed when using the tools to third countries on the basis of this consent.

1.2 Obtaining your consent

Our website uses the consent management tool cookiebot to collect and manage consent and any revocations. When you make a decision in the consent banner, a cookie is set that records your consent or refusal. We use this technically necessary cookie on the basis of our legitimate interest in documenting your consent. Access to and storage of information in the end device is absolutely necessary in these cases and is carried out in the EU on the basis of the implementation laws of the ePrivacy Directive of the EU member states. If you delete your cookies, we will ask you for your consent again when you access the website at a later date.

1.3 Withdrawing your consent or changing your selection

You can revoke your consent for certain or all tools at any time. To do so, ?. There you can also change the selection of tools you wish to consent to as well as find additional information on the cookies and the respective storage period. Alternatively, you can assert your revocation for certain tools directly with the provider.

2. Essential Tools

We use certain tools to enable the basic functions of our website (“Essential tools”). Without these tools, we could not provide our service. Therefore, Essential tools are used without consent based on our legitimate interests or to fulfil a contract or to carry out pre-contractual measures. These tools include cookies as listed below.

  • “wp-wpml-current-language” (Session): Sets the current language.

3. Non-essential Tools

3.1 Google Fonts

Our website uses Google Fonts, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google Fonts”). Google Fonts allow us to integrate the display of external fonts into the design of our website and to display them correctly to you, thus helping us to make the design of our website more user-friendly. Google Fonts do not set any cookies, however if you visit one of our pages on which we integrate Google Fonts, Google will be informed which of our Internet pages you have visited. In addition, the IP address of the browser of the visitor’s terminal device is stored by Google.

To know more about Google’s data processing, consult its privacy policy here.

3.2 YouTube

Our website uses YouTube Videos, a service which is offered to persons from Switzerland and the European Economic Area by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Grand Canal Dock, Dublin 4, D04 V4X7, Ireland (“YouTube”). When you visit a page on our website that has a YouTube video embedded, your browser connects to the YouTube servers, and data is stored and processed there. Regardless of whether you have a YouTube account or not, YouTube collects data about you. This includes for example your IP address, technical information about your browser type, operating system, session duration, bounce rate or basic device information. YouTube may track and store these actions using cookies and similar technologies. If you are logged in to YouTube as a registered member, more data can usually be collected as more cookies may have already been set in your browser. In addition, your actions on our website are directly linked to your YouTube account. To prevent this, you must log out of YouTube while surfing on our website.

Below we show you cookies that are set by YouTube when you visit a page of our website with an embedded YouTube video. This list is not exhaustive and assumes that you do not have a YouTube account. When you watch the video other cookies may be set. These are also third-party cookies such as from Google Analytics or Facebook.

This tool stores the following information in the session storage:

  • “yt-remote-cast-installed”: Stores the user’s video player preferences using embedded YouTube video
  • “yt-remote-session-app”: Stores the user’s video player preferences using embedded YouTube video
  • “yt-remote-session-name”: Stores the user’s video player preferences using embedded YouTube video
  • “yt-remote-cast-installed”: Stores the user’s video player preferences using embedded YouTube video.
  • “yt-remote-fast-check-period”: Stores the user’s video player preferences using embedded YouTube video.

To know more about Google’s data processing, consult its privacy policy here.

3.3 Thrive Leads

We use Thrive Leads from Thrive Themes LLC (hereinafter “Thrive Leads”) to support the structure of our email distribution list. We use Thrive Leads to create individually configured landing pages.

This tool uses the following cookies:

  • “tve_leads_unique” (30 days): Stores if the user has seen embedded content
  • “{group_id}_{form_id}_{variation_id}” (30 days): Stores a page visit on the form
  • “t_{test_id}_f_{form_type_id}” (30 days): Stores a page visit on a form variation included in the A/B tes
  • “tl-conv-{content_id}” (1 year): Stores a conversion event for the form variation
  • “tl_conversion_{group_id}” (1 year): Stores a conversion event for the campaign
  • “tl_conversion_{key}” (1 year): Flags if conversion exists for the campaign
  • “tlf_**” (After the number of days set up for the form): Shown when the Display Frequency is set to greater than 0 in the Thrive Leads forms

To know more about Thrive Leads’s data processing, consult its privacy policy here.

3.4 ActiveCampaign

Our website uses the services of Active Campaign to send newsletters. The provider is the US provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA.

Active Campaign is a service that can be used to organize and analyze the sending of newsletters, among other things. With the help of ActiveCampaign, we can analyze our newsletter campaigns. When you open an email sent with ActiveCampaign, a file contained in the email (known as a web beacon) connects to ActiveCampaign’s servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

This tool uses the following cookies:

  • [Add the concrete cookies that are used with the following format: name of the cookie (storage period): what it does]

To know more about ActiveCampaign’s data processing, consult its privacy policy here.

3.5 Google Analytics

Our website uses the web analytics service Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google Analytics 4”). If you have not consented to the use of the analytics tools, your data will not be collected as part of Google Analytics 4.

Google Analytics 4 uses JavaScript and pixels to read information on your terminal device and cookies to store information on your terminal device. This is used to analyse your usage behaviour and to improve our website. The access data is compiled by Google on our behalf into pseudonymous usage profiles and transferred to a Google server in the USA. We will process the information obtained in order to evaluate your use of the website and to compile reports on website activities.

The data collected as part of the usage analysis of Google Analytics 4 is enriched with data from the Google Search Console and linked to data from Google Ads, in particular to measure the success of our advertising campaigns (so-called conversions).

The following data may be processed by Google Analytics 4: IP address; user ID and device ID; referrer URL (previously visited page); pages viewed (date, time, URL, title, length of stay); downloaded files; clicked links to other websites; achievement of certain goals (conversions); technical information (operating system; browser type, version and language; device type, brand, model and resolution); approximate location (country, region and city, if applicable, based on anonymised IP address).

This tool uses the following cookies:

  • [Add the concrete cookies that are used with the following format: name of the cookie (storage period): what it does]

To know more about Google’s cookie usage, consult its privacy policy here.

4. Changes to this Cookie Policy

We may update our Cookie Policy from time to time. We, therefore, encourage you to review this Cookie Policy periodically for any changes.

Changes to this Cookie Policy are effective when they are posted on this page.

5. Contact us

If you have any questions about this Cookie Policy, do not hesitate to get in touch with b-rayZ AG, at Wagistrasse 21, 8952 Schlieren or email address.